The Dow Chemical Company

The Dow Chemical Company, wanted to transform their web presence from a loose collection of product websites to a unified site that presents the company from the perspective of the customer, not from that of management.

DigitHaus helped The Dow Chemical Company create a dynamic product catalog that displays targeted content based on the customer's market segment. For example, customers who are in the building and construction industry will see a view of Rohm & Haas' products that are applicable to them.

Further, we've integrated the front office with the back office. Existing customers can see secured content within the context of the product catalog, and new customers can request samples and pricing, and have their requests routed to the back-end CRM system.